What is IKIGAI?

IKIGAI & THE TEN RULES

TOWARDS IKIGAI is about finding your sweet spot in life. The diagram on the below depicts the 4 areas of Mastery, Moral Good, Love and Money and how IKIGAI is to overlapping point of the 4 areas and our company hopes to help all we service and work with move TOWARDS IKIGAI. IKIGAI, has origins from Japan and translates as “a reason for being” or “a purpose in life” in Japanese.

The Ten Rules

The ten rules of Ikigai in a book authored by Héctor García and Francesc Miralles listed these and it is our hope that all our clients and stakeholders we serve embrace these 10 areas collectively:

1. Stay active, don’t retire.

2. Take it slow.

3. Don’t fill your stomach.

4. Surround yourself with good friends.

5. Get in shape for your next birthday.

6. Smile

7. Reconnect with nature.

8. Give thanks.

9. Live in the moment.

10. Follow your ikigai

As a company we also strive to embed these values in our day to day operations and how we treat our customers and ecosystems partners. All efforts must be for the betterment of our stakeholders in the IKIGAI areas as much as possible.